Step 1 of a disinformation campaign: Claim to be speaking for a large number of people.
Step 2 of a disinformation campaign: Issue a public statement, press release, media interview or letter that contains false, inflammatory, statements or true statements, intended to be inflammatory, which are not relevant to the subject being discussed.
Step 3 of a disinformation campaign: Express indignation and spread emails or Internet announcements, again with false statements or true statements which are not relevant, and ask others to join your fight and spread the word.
Step 4 of a disinformation campaign: Use words and terms in your documents that will incite outrage in your Internet audience with false statements or true statements which are not relevant.
Step 5 of a disinformation campaign: Keep your attacks simple and include very little, or no, actual explanation of your position.
Step 6 of a disinformation campaign: Make it necessary for the object of your attack to make lengthy, complicated responses or explanations which most people will not understand.
Step 7 of a disinformation campaign: If the object of your misinformation campaign, responds, escalate your attack. Keep repeating the false statements or true statements which are not relevant.
It's wise to not respond. People who employ critical thinking will see past the disinformation.
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