Mind over matter.
There have been a lot of threads started with this same topic.
Try looking at the archived threads and see if you can find something that will help.
I would suggest that you look at porn that is a complete turn off. If you like regular sex, try looking at something that is taboo like grandma sex or sex with animals.
I did it to my porn addicted ex-boyfriend, and it seemed to have worked.
Some people have smoking addictions, some people have drinking addictions...and well...some people have masturbation addictions. It's just another addiction that requires help if the person who is addicted feels it's impacting their life.
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