Jul 16, 2009 01:17PM
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MORE People Turning To The Internet For Health Care Advice
Everyone in my family (both human and animal) has had some sort of serious medical condition or surgery. I began these cases with my COMPUTER! I was able to research and learn, get a base line of information, find specialists, highly specific and technical procedures and doctors, and even make appointments online. In many cases I knew more about my own medical issues than my Primary Care Physician who is frankly busy operating his practice. Two physicians, that I know of, are now referring cases like mine to doctors I researched and found on the net.
THIS is the changing face of Health Care for many people and it has been caused by the desk top access we all have to the most enormous body of information the world has ever know.
A survey by Pew Research Council shows 61% of American Adults look for online health information. JUST 9 years ago (2000) only 46% of Americans had internet access and only 25% looked online for health care information.
Economy:
In this bad economy audiences are not only turning to the internet more for information and entertainment, but also to traditional media like TV. In fact, TV viewership is UP! Several reasons; more people at home out of work, cheaper entertainment, a psychological get away from all the bad news etc.)
One Third of all internet users are on the net to get information about the economy specifically. 88% have used the internet to help them with personal economic issues!
Today the Internet ranks …. Get this… 3rd as the media of choice behind TV and Print. Households with broadband access, the net ties for 2nd place with print! Amazing. As you know newspapers are dropping like flies, but those that will survive are going to a virtual edition (like the Houston Chronicle) as they see the handwriting on the wall. Paper and Ink will be a thing of the past some day.
Back to health care:
There is a growing number of "E-Patients" that are not only reading information about health, but interacting as well. Whether that be in a forum or a face-to-face conversation about what they learned online they are learning and sharing health care information.
Probably as it should be the social sites like Facebook and Twitter are not popular places for health care information. But those sites rich in information (like MedHelp) are more popular than ever!
This communication change is happening whether through the spread of wireless devices or generational shifts. Wireless connections also cause more social media interaction and almost instantaneously. People with mobile internet access are more likely to contribute their comments to online discussions about health and health care. And of course there is an explosion of these devices.
People between the ages of 18 to 49 are more likely than older adults (wow I fall into this category and that is depressing) to participate in social technologies related to health. As younger folks face more health care questions and challenges (like insurance and the use of new technologies), they are more likely to use these wireless devices to get help.
Nothing can fully substitute for a face to face with your doctor or veterinarian. Real human experts are vital to the health-search and decision-making process. Our tradition of asking a health professional, a trusted friend, or a wise family member will always be a part of good health - but the Internet is now a central source of hopefully good information for decision making.
Veterinary Medicine:
Of course, while this research was done in human health, I'm sure it closely parallels veterinary medical care. From veterinary hospital web sites, to email newsletters, from social pages to our forums and blogs, we veterinarians and pet lovers need to be at the leading edge of this quantum shift in the world of media communications.
The Veterinary News Network (MyVNN.com) researches, writes, produces and delivers great animal health stories to over 400 veterinarians in the US and Canada. These are then customized by the veterinary expert reporter and delivered in various forums of traditional and "new" media.
PetDocsOnCall.com veterinarians ALL come from this organization and understand this changing need to communicate and educate in our forums. We are still finding our way here and learning this forum, but we do want to help you.
I hope you will take advantage of the talent we have in the Ask A Veterinary section. And we all hope your pets bring you such joy and comfort. I know I cannot imagine life without pets.
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