A lot of budding teens feel misunderstood. Listening and attempting to understand him will mean the world to him. :>)
So, how old are you? I would definitely leave this to your parents. Absolutely puberty can start at 11 and kids can get moody and difficult. They fight being told what to do. I have 13 and 14 year old boys. I experience it daily. :>) The other possibility is that something is happening to him. If he is, for example, being bullied or has found drinking or drugs, etc. A behavior change can result. But otherwise, this is puberty angst and pretty normal. Boys get grumpy and start also spending time away. Even if in the same room, they are 'away' (headphones while on ipad). I never thought it would happen to my younger, good natured and sweet child. Nope, the teenage bug hit him too. It's also an important time to let them make some decisions for themselves. If it is hair brushing and they don't want to do it, let them suffer the consequences of bed head in public. If it is teeth brushing, tell him the expectation and remind him that he has to go to the dentist and that lack of brushing WILL have consequences. good luck