In a positive sign for the U.S. economy, shoppers took advantage of deep discounts both online and in stores over the Thanksgiving holiday weekend. Black Friday online sales topped $1 billion for the first time, according to comScore, which measures online behavior.
Amazon.com was the most-visited retail website on Black Friday. Wal-Mart's website was second, followed by sites run by Best Buy, Target and Apple, comScore noted. E-commerce accounts for less than 10 percent of consumer spending in the United States. However, it is growing much faster than bricks-and-mortar retail as shoppers are lured by low prices, convenience, faster shipping and wide selection.
More brick-and-mortar stores were open on Thanksgiving this year, with retailers such as Target, Sears and Toys R Us joining in, while others including Wal-Mart and Gap either extended their operating hours or had more stores doing business. Traditionally, stores had waited until Black Friday, the day after the U.S. Thanksgiving holiday, to make their big push. U.S. retailers' sales over the four-day holiday weekend increased an estimated 12.8 percent, according to a survey from the National Retail Federation.
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