Hi, your symptoms seem to be persisting despite the use of local medications.Proctozone is used to reduce itching or swelling caused by hemorrhoids in the rectal area. It works by reducing inflammation in that area. Bleeding from the anus is also a serious side effect of proctozone.Since you are continuously bleeding you need immediate medical attention. Schedule an appointment ASAP and get yourself treated. Meanwhile you can try some lifestyle measures which can help you feel better like avoiding pressure in that area, wearing cotton undergarments, avoid straining during stools, exercise and sitz baths. Do keep us posted. Take care.