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July 28 is World Hepatitis Day

Every year on 28 July, WHO and partners mark World Hepatitis Day to increase awareness and understanding of viral hepatitis and the diseases that it causes. This date honours the birthday of Nobel Laureate Professor Baruch Samuel Blumberg, discoverer of the hepatitis B virus.

http://www.euro.who.int/en/health-topics/communicable-diseases/hepatitis/world-hepatitis-day
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EXECUTIVE DIRECTOR STATEMENT
Statement of UNODC Executive Director, Yury Fedotov, on World Hepatitis Day
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Vienna, 28 July 2015 - Hepatitis is preventable and some forms are curable. Despite this truth, the disease continues to spread and is responsible for the deaths and suffering of millions around the world
(go to link for full statement)

http://www.unodc.org/unodc/en/press/releases/2015/July/statement-of-the-executive-director-of-the-un-office-on-drugs-and-crime--yury-fedotov--on-world-hepatitis-day.html
6708370 tn?1471490210
They need a marketing redo

It's hard to get excited about World Hepatitis Day

or Cancer Day

or ALS Day

Awareness is a great and necessary thing but Someone (not me) needs to come up with a different angle

Stories work best
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