Yup! No idea what to do about it either :)
I just put lotion on mine. It is a sorry term fix but it helps
my dr prescribed me hydrocortisone for it. Maybe ask you're dr. It usually works.
My doc said just use lotion!
I have it too. Best time to do it is after your shower.
I use obey your body Shea nut butter for my dry flaky skin and I swear by this stuff. It's a little pricey, but worth it!!!