Sometimes if u change your hold it can help. Try the lay back position so u r laying back but not flat on ur back and have the baby on top of u so he can latch. It helped me a lot last time.
Thank you for that advice. I'll definitely be giving that position a try!
It does sound a bit like a latch problem. You've got to get that nipple deeply into the baby's mouth, so he or she won't gum it. Did you take a breastfeeding class last time or talk to a lactation consultant?
You could try going braless in a rough cotton shirt for a while, it might help toughen up your nipples.
The thing that worked best for me was the 100% pure lanolin they sell at the baby stores. It heals the nipples fast.
My breastfeeding instructor also suggested taking a standard tea (like Lipton's) and putting about 8 teabags into a cup and making one cup of concentrated tea, then putting that concentrate into a jar and saving it in the fridge to dab on the nipples with cotton balls. Don't know why it soothes, maybe it's the tannic acid or something.