I use Palmers coco butter, try not to scratch. If you scratch you might get stretch marks.
i put lotion on mine and it normally makes it go away.
I use hydrocortisone cream it works amazingly and doesnt stink like cocoa butter you can find it next to the tripple antibiotic ointment
I use coco butter shea butter works really well. I use it on my stomach im 8 months n have no stretch marks.
Mine are so itchy as well! Especially around the nipple, I just put cold body lotion on mine lol