Thanks for letting me know of this coverage on the Today Show. I have not yet seen the study you are mentioning but it is "old news". We have known for some time that oral cancer rates are increasing in the U.S. and the links between oral cancer and HPV are well described but not completely understood. As scientists, we need to promote our research and thus tend to emphasize the import of our own research. The study you mention is likely to build on other previously known research. Even with rising rates, oral cancer remains extremely rare in the U.S. As other cancer rates fall, that leaves "room" for other sorts of cancer to become "more common" as a proportion of total cancer. Further, with the new data from studies of the sort you describe, dentists and oral surgeons are doing a better job of detecting these cancers than they used to be. Finally, while HPV is related to some but not all oral cancers, tobacco use remains far and away the most common contributing factor to oral cancers. Thus, both nationally and globally the best thing that can be done to reduce oral cancers is for persons to stop using tobacco (i.e. cigarettes, pipes, cigars, and chewing tobacco). Please take a look at these two prior blog-like posts which Dr. Handsfield wrote. While we do not deny that HPV can cause oral cancers, they remain quite rare and dentists are now doing a better job than ever of detecting them. I would not let fear of oral cancer due to HPV worry you or have a deleterious effect on your sex life.
Take a look at these links
http://www.medhelp.org/posts/STDs/HPV-and-oral-sex/show/1515473
http://www.medhelp.org/posts/STDs/Oral-HPV-Cancer-Risk/show/1512873
Take care. EWH