You are handling the issue correctly, except you seem to be feeding into the fears , ignore it where you can, if he thinks it will get him his own way and he gets to sleep with you he will try anything, perhaps less words, reading would be calmer than DVD ,sometimes the TV and movies can exite the brain ,wheras Reading a book quietens them.Yes Halloween can be scary to a sensitive child but you can ignore it, he is 10 year old he knows its make-believe.The unconditional love is great its what all children should have.