It sounds like it could be fissures. If it hurts then they are probably not internal hemorrhoids as you normally don't feel those. You need to be examined to rule out that the herpes is not also in your rectum. If it's fissures there are some conservative methods you can try yourself at home. High fiber, tons of water, keep your stools soft and hopefully they will heal on their own. Please known that anytime you are bleeding from your backside you really really need to go to the doctor.
Bright red and fresh and more each time I use the bathroom
The bleeding from your rectum could be hemorrhoids, but it could also be something more seriously, such as a gi bleed. Is the blood bright red and fresh, or dark and sort of old looking? How much?