Some creams do make it worst, especially when you take that cold towel and rub really hard to get relief, or rub with tissue after urinating then apply it. Try not to rub or scratch before applying the cream, and also get some feminine itch relief wipes. If that doesn't help, you may have a yeast infection and need to see your OB/GYN.
sound like a yeast infection to me. try some monistat.......