EXECUTIVE DIRECTOR STATEMENT
Statement of UNODC Executive Director, Yury Fedotov, on World Hepatitis Day
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Vienna, 28 July 2015 - Hepatitis is preventable and some forms are curable. Despite this truth, the disease continues to spread and is responsible for the deaths and suffering of millions around the world
(go to link for full statement)
http://www.unodc.org/unodc/en/press/releases/2015/July/statement-of-the-executive-director-of-the-un-office-on-drugs-and-crime--yury-fedotov--on-world-hepatitis-day.html
They need a marketing redo
It's hard to get excited about World Hepatitis Day
or Cancer Day
or ALS Day
Awareness is a great and necessary thing but Someone (not me) needs to come up with a different angle
Stories work best