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382218 tn?1341181487

'Orange You Happy to Erase MS' Campaign at Rockefeller Plaza

"EHE International and the Nancy Davis Foundation for Multiple Sclerosis Celebrate the 'Orange You Happy to Erase MS' Campaign at Rockefeller Plaza

LOS ANGELES, April 1 /PRNewswire/ --

For the month of April 2010, the Nancy Davis Foundation for Multiple Sclerosis and Race to Erase MS will take over the window at 10 Rockefeller Plaza as they promote their "Orange You Happy to Erase MS" campaign which raises funds and awareness for multiple sclerosis.  The window, generously donated by EHE International, will be on display from March 31 – April 30.

Tommy Hilfiger, long time supporter of the Race to Erase MS, will design and install the window. Orange, the color that has come to symbolize hope in the fight against MS, is the dominant color in the design of the window, which features the well-known Race to Erase MS logo and a photo of musician Avril Lavigne. Avril Lavigne, who recently joined the Board of Directors of the Nancy Davis Foundation, wears a t-shirt designed by Nancy Davis to benefit the Foundation as part of her Peace & Love collection. The window will also give passersby a way to make a difference, by providing them with the EraseMS.org website and a list of participating retailers like Kitson, Peace and Love Jewelry, and Lisa Hoffman Beauty who are selling merchandise during the month of May to benefit the organization.

A video featuring information about MS, the Nancy Davis Foundation for Multiple Sclerosis, and the Center Without Walls will be on a constant loop as part of the display so that viewers will get a chance to learn more about the cause. The video also features highlights from Nancy Davis's annual celebrity charity event, the Race to Erase MS, now in its 17th year.  To date, the annual Race to Erase MS charity event has raised over $30 million dollars for MS research.  Also displayed in the video are items for sale to benefit the Nancy Davis Foundation for Multiple Sclerosis.  

Speaking about the window Deborah McKeever, President of EHE International said "We hope to educate people about Multiple Sclerosis, and the work The Nancy Davis Foundation is doing to raise public awareness.  We encourage everyone to recognize and act on any warning signs or symptoms they might discover."

The Nancy Davis Foundation for Multiple Sclerosis is dedicated to the treatment and ultimate cure for MS.  Funding research is the core focus of the Foundation and significant strides have been made to find the cause and cure of this debilitating disease.  All funds raised support "The Nancy Davis Center Without Walls" program, a unique collaboration of the world's leading MS research scientists currently representing UC San Francisco, Brigham & Women's Harvard Hospital, Yale, The Cleveland Clinic, Oregon Health Science University, Johns Hopkins and University of Southern California.  This nationwide collaboration of physicians, scientists and clinicians are on the cutting-edge of innovative research and therapeutic approaches to treat MS.  It is the hope of the Foundation that in addition to combating MS through research in a clinical environment, awareness will be created by educating the public about this mysterious disease.

Each year, MS Survivor and advocate Nancy Davis raises awareness and funds for the cause by hosting a star-studded event. This year, the 17th Annual Race to Erase MS event will take place at the Hyatt Regency Century Plaza Hotel in Los Angeles on May 7, 2010."


To see a photo of this display:

www. erasems .org/10-rockefeller-window-display-april-2010/
5 Responses
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667078 tn?1316000935
Now that is a nice share thank you.

Alex
Helpful - 0
572651 tn?1530999357
Thanks DV for sharing this.  Is this Hollywood event the same one you attended last year?  

The article raises one question for me though - do we really think of ourself as an MS Survivor?  That to me is a totally different mindset.

Lu
Helpful - 0
147426 tn?1317265632
I consider myself more of an Endurer.  To survive, to me, means to come out on the other side more or less intact.  I'm still looking for the other side.

I think "Survivor" is getting overused and cliche'd.

IMHO

Quix
Helpful - 0
382218 tn?1341181487
Yes, 'survivor' doesn't sound right.  Agree it has become somewhat of a cliche.  I hadn't thought about how to describe myself in relation to this disease.  I guess I just thought of me as MS patient, when I'm visiting a dr; otherwise, I'm just me, and I've got MS.  And no, I don't say "...but MS doesn't have me!" in a super cheery voice ----- to me, another cliche, this one a favourite of Montel Williams.  In fact, MS DOES have me, in the sense that it's part of me and not going anywhere anytime soon.  That doesn't mean I 'give in' to it, I live with it, what else is any of us TO do?

Lulu, yes that is the same event I attended last year.  I've decided to go again this year; wasn't planning to, till I found out one of my very favourite bands - Heart - is performing.  I couldn't say no.  MS made me miss out on seeing them 3 years ago, so it seems only fair that it now gives me the opportunity to see them, one I couldn't pass up.  Really looking forward to it, only 5 weeks away....
Helpful - 0
Avatar universal
This sounds like fun, deebs. Have a great time!

I agree about the 'MS Survivior' issue. That sounds both maudlin and dramatic. Besides, I think 'survivor' should be used when a person has overcome whatever it is. MS is for life, but it's livable.

ess
Helpful - 0
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