OK so obviously I'm 30 and can expect stretch marks. I've been using a lotion I got from Avon (my mom) this whole time I've never had a rash like this. I had a little bit of dry skin on my ribs but nothing to bad.. This rash is in one spot n one spot only. It is so ITCHY n I am NOT the person for itchiness at all. It is under my belly button to the right. Not spreading anywhere there is some stretch marks underneath but all my other stretch marks aren't becoming itchy or rashy lol. Anyone ever have a rash sounding familiar to this?