UPDATE: Just had a shower, even having the water slightly touch my nipple, burned badly :( also, the nipple that's sore, that breast seems to be growing larger than the other one.. a bit strange. Will put some soap free moisturizer on today and hope that helps for the 9 hour work day ahead. :)
Yessss! Thet Are Growing... Im 31 weeks & 3days pregnant I had the same thing Its going too continue too itch because they are growing continue too do anything that relieve the itch.
CONGRATULATIONS!
I have the same problem but with both of them! I found some dove moisturiser quite useful. I wouldn't use a damp towel as that might irritate it more. It's whatever works for you at the end of the day though! Good luck :) x