If you started leaking yet even if you have to "milk" it do so and rub it in around the nipple like lotion all the way in it helps trust me im 40+2 and it never failed
Too much itching can cause stretch marks so try not to.
I was like that too nothing worked it just kinda went away on its own thank god. I know what ur going through and it ***** :)
Burt's Bees Mama Bee Belly Butter worked for me
I don't know if this idea will help but sometimes I use ice pack packs to cool off itchy skin (it offers some relief). I wouldn't suggest direct contact but maybe over a bra or a wash rag. I haven't dealt with this (just sore nipples). Worse comes to worse maybe ask your doctor.
I was just itching mine! Lol.
I started having the same problem today!