Ok, Labs are one breed that this can happen to during Winter months and it resolves when the weather warms up, if that is the case here and you say she digs in the snow. If the sun is out, apply a little sun screen to the area. If a scrape,mod the same.
Do you happen to use plastic dishes for her bowls? If so, switch to stainless steel.
Off chance it could be an immune problem but your Vet would have to check it and possibky do blood work and skin scrapings.
For now, I would keep an eye on it and try to keep her from putting her face in the snow.
If it gets worse, have her checked.
Please come back and update.
It's not raised but it's pinkish and she likes to smell around the snow. We also got her a rubber kong toy and it could be a reaction to that
Looks like a scar to me! Is it raised? Maybe an allergic reaction?