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Live or later: What's your ideal Olympics coverage?
Which Olympic viewer are you? The one who wants to know what happens live when the rest of the world does? Or the one who enjoys NBC's prime-time mashup, with the best event shown in the United States hours after medals have been awarded in Britain?
If you're the latter, you've probably been thrilled with the London 2012 Games coverage.
But if you're the former, you might have been among the thousands railing over the weekend against NBC for not understanding the digital age in which spoilers trickle through every nook of the Internet before the event you've been waiting four years to see finally airs.
As a wired society, now even more so than during the 2008 Beijing Olympics, the tactic of using a tape delay to save the best events for nighttime viewers – also the most lucrative audience for NBC – has become harder to pull off.
Yes, NBC is airing all the events live online if you have a cable provider. But if you miss that showing, log on to Facebook, check your favorite news site or heaven forbid check social media, you're bound to catch a spoiler. Mostly, that's because NBC does not show many marquee events until about five hours after they've happened. (We should note this debate occurs regularly when East Coast viewers spoil finales or award shows for the West Coast.)
The tape delay of events on TV and the resulting online spoilers have led to a massive outcry from the Twitterverse and given the aggrieved a place to lodge their complaints. The spoiler problem has also spawned its own hashtag to make the point clear.
In the minds of a growing number of digital users, the Olympics have been a big #NBCfail. And folks online are making sure NBC knows how they feel.
SOURCE: http://news.blogs.cnn.com/2012/07/30/live-or-later-whats-your-ideal-olympics-coverage/?hpt=hp_c2
If you're the latter, you've probably been thrilled with the London 2012 Games coverage.
But if you're the former, you might have been among the thousands railing over the weekend against NBC for not understanding the digital age in which spoilers trickle through every nook of the Internet before the event you've been waiting four years to see finally airs.
As a wired society, now even more so than during the 2008 Beijing Olympics, the tactic of using a tape delay to save the best events for nighttime viewers – also the most lucrative audience for NBC – has become harder to pull off.
Yes, NBC is airing all the events live online if you have a cable provider. But if you miss that showing, log on to Facebook, check your favorite news site or heaven forbid check social media, you're bound to catch a spoiler. Mostly, that's because NBC does not show many marquee events until about five hours after they've happened. (We should note this debate occurs regularly when East Coast viewers spoil finales or award shows for the West Coast.)
The tape delay of events on TV and the resulting online spoilers have led to a massive outcry from the Twitterverse and given the aggrieved a place to lodge their complaints. The spoiler problem has also spawned its own hashtag to make the point clear.
In the minds of a growing number of digital users, the Olympics have been a big #NBCfail. And folks online are making sure NBC knows how they feel.
SOURCE: http://news.blogs.cnn.com/2012/07/30/live-or-later-whats-your-ideal-olympics-coverage/?hpt=hp_c2
LOL
I'm curious what all the geniuses that have a problem with this think the solution is…
How on earth can NBC be expected overcome social-media, the internet, texting, twitter, facebook, etc?
If they only broadcast LIVE, their viewer'base will be nil (or close to it, because who's going to stay up until the wee hours of the morning, day after day after day).
If they only broadcast tape'delay, then the results will be all over the internet, twitter, social-media, facebook, already have been texted all over the globe, etc.
They're damned if they do, and damned if they don't.
The only solution I can come up with, is to have the entire planet on the same time'zone. That way, everything is LIVE, as everyone is up at the same time and sleeps at the same time.
Might have a few people "jet lagged" for a little while (until they got used to it), but I think that's actually a great idea.
Let me be the first to suggest the entire planet be on Central-Standard-Time (CST). No more of this GMT+6 bull'crap!!!
How on earth can NBC be expected overcome social-media, the internet, texting, twitter, facebook, etc?
If they only broadcast LIVE, their viewer'base will be nil (or close to it, because who's going to stay up until the wee hours of the morning, day after day after day).
If they only broadcast tape'delay, then the results will be all over the internet, twitter, social-media, facebook, already have been texted all over the globe, etc.
They're damned if they do, and damned if they don't.
The only solution I can come up with, is to have the entire planet on the same time'zone. That way, everything is LIVE, as everyone is up at the same time and sleeps at the same time.
Might have a few people "jet lagged" for a little while (until they got used to it), but I think that's actually a great idea.
Let me be the first to suggest the entire planet be on Central-Standard-Time (CST). No more of this GMT+6 bull'crap!!!
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