New Harvoni Ad

[patra_]

Just saw the new Harvoni ad!  Very well done, and it is careful, specifying for gt1s, very specific about telling one's doctor about all other medical conditions, all medications, including supplements, etc.

Also, upbeat, on the whole.

Keep an eye out to see what you think.

[dontworry_behappy1]

Harvoni TV ads airing a few times every hour here in California.

[patra_]

Typing, Pat, Typing!  'they covered...',  '..Ads of...',  '...us added...'.

[patra_]

You make a very good point, themm covered a LOT of the demographics of the US.  More Adsof this genre and PSAnnouncements, etc., will have an affect on the Public's perception of HepC.  CBS runs a neat series of PSAs by stars of their different series, on all kinds of diseases, conditions, disabilities.  Does anyone know WHO to contact there (and how) to get us addes to the mix?

[pennylanem]

I also liked that the commercial used youngish middle aged people. I'm 39 and was likely infected at birth, known about it since I was 25 so it's good to show that this affects all demographics.

[pennylanem]

I saw it yesterday and I thought "Finally, we're less stigmatized. There's an actual commercial for this."  but then I thought, well, Gilead stands to make at least $70,000 and at most upwards of 200K per patient so yeah, of course they're going to advertise. I know I sound a bit cynical/skeptical but after having gone through so many failed treatments I'm less than enthused with new treatments. However, I really am hoping this is THE one for me. I just finished week 22 of 24.

Honestly, I admit I freaked out when I read here that albuterol had a contraindication, I've been using it because I have walking pneumonia and I can't breathe very well. I'm glad that's not the case.

[neptune235]

A brilliant ad. It gives me goosebumps.  BTW, I agree, no mention of albuterol.

[hepc4Sandi]

Maybe I miss heard it and was amiodorone. I looked albuterol up as a contraindication to Harvoni and it looked ok. I am thinking if calling my gastro to get a one eot blood test next week.

[Ekkiemom]

Hi FM!

Nice !  Thx for sharing...how are you?

Hugs,
FK

[Rbeth]

Hey Pat, thx for bringing that! It's really good! I just searched new Harvoni TV ad YouTube  & I Am Ready was there :-) again, thanks!

And, phew... I used albuterol inhaler during Tx because of bronchitis for months. It was ventolin Susan. So I just searched everywhere & could find NO contraindications w/ SOF or LDV ( Harvoni) !!

Hi Linda, excited for your labs & bday next week... gonna be a great year! I listened a bunch of times & ad says amiodarone, St John's & rifampin. Grateful I first thought he said albuterol too, but it , of course, was amiodarone .

We can all breathe now :-)
Thx again Pat!

Blessings,
Randy

[hepcandme]

I usually roll my eyes when these commercials are aired and lots of comedians have a field day with the whispered side effects at the end but this was pretty good, I thought

[susan400]

I have to use a Ventolin inhaler for an asthma flare-up - as a rescue inhaler.  I used it about 10 times over the 3 mon. when on the treatment with the Sovaldi/Peg/Riba when I was on those 3 drugs at least, not one did the Gilead nurse ever give me any cautions on using the Ventolin.  If I'm not mistaken, the Ventolin is the same drug as Albuterol.  So, my thinking is here, that, the interaction must be with the Ledi part of the Harvoni and not the Sofosbuvir part.  Not sure that I would be willing to part with having my breathing rescue meds, if I was to try and retreat with Harvoni.  Maybe there is just a problem if you use it within like 3 hrs of taking the Harvoni?  I  know with the Sovaldi, my nurse said that I could take the meds that I was on, as long as I left a window of time on either side of my dose of Sovaldi.  Like, for example, if I was taking my Vit. D, to not take it 2 hrs before or 3 hrs after Sovaldi.  Just using that as an example.  Hopefully, with Harvoni, it would be the same thing with using an inhaler.  I don't nee to use my inhaler every day, just with a wheezing episode/flare, like once a week or something like that.  Susan400

[patra_]

Yep!  That's it!

[patra_]

Sandi:  I just watched it again, and heard amiodorone, St John' Wort and one other, which I did not catch, so unless that 2nd one is in Albuterol, then that didn't specify Albuterol.  It did say, separately for those three to tell the Dr about all supplements, and all medications (by which I believe they mean all prescribed medications).

Pat

[patra_]

I have no idea why, there must be something in it that might affect the medication activity - or block it.

I do know that it is a powerful drug.  Our PCP gave some samples of it to my husband, recently, to see if that would allievate his breathing problem.  After he read the enclosed fact sheet, he refused to even try using it.  His only use was the dose they gave him as a part of his breathing tests (to measure a before and after result) and he had problems the rest of the day.

Based on that, as I said, IMHO it must contain something that is contraindicated for the Harvoni.

Blessings,

Pat

[hepc4Sandi]

Hi, I just saw it on my local nbc news, very nice. I thought I heard it say to let your doctor know if you take albuterol, why? That is a very common drug, I took it while taking Sovaldi. Just wondering. FYI I am coming up to my one EOT next week, and my 65th birthday.

[flyinlynn]

Thanks!

[Livelife777]

We finally get the exposure so ignored by the media.
Bravo~Well done!
......Kim